GamesOnDeck.com - Q&A: EA's Travis Boatman On Movie Tie-Ins

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Q&A: EA's Travis Boatman On Movie Tie-Ins [09.10.07]
Film licenses are some of the most visible titles available on mobile, offering big, obvious names for consumers and carriers. Games On Deck talks to EA's Vice President of Worldwide Studios Travis Boatman about their recent movie licenses and the effect on original content.

Games On Deck: Creating mobile games based on popular Hollywood films seems to be a trend these days. Can you explain why EA is taking this approach?
Travis Boatman: Creating mobile games based on popular Hollywood films provides an entertaining experience for players and also helps us expand that audience of mobile gamers. Fans of franchises like Harry Potter and The Simpsons often look for ways to extend their experiences beyond books or movies on their mobile devices - be it ringtones, wallpapers and even mobile games. In fact, with Harry Potter and the Order of the Phoenix which was released last month, we worked with Wartner Bros. Digital Distribution to offer consumers the choice to download ringtones, ringbacktones and wallpapers as well as the game.

Harry Potter and the Order of the Phoenix

GOD: Do you tend to ship movie-related titles with additional mobile features, like wallpaper and ringtones?

TB: While this offering varies for each carrier, we do support images and ringtones for launches mobile products when it's relevant.

GOD: Do these separate purchases not damage sales of your game? Or do they enhance them? How?

TB: We believe that the additional downloads of images and ringtones enhance the overall mobile offering by servicing different needs of our consumers.

GOD: Tell me more about EA Mobile's most recent movie-related titles.

TB: In addition to Harry Potter, we recently released was The Simpsons: Minutes to Meltdown, tied in with this summer's movie release. This was the first-ever mobile game for the Simpsons and it's a hit with the franchise's fanatics and casual gaming fans alike.

The Simpsons: Minutes To Meltdown

GOD: How have they performed in the market?

TB: We're very happy with the performance of our movie titles, but I can't go into specific sales metrics.

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