EF's mobile services is to be launched first to subscribers in China through MSN China. Mobile solution platform provider Gamefederation, is to provide their mobile services broker platform, GEX, to support the key interactive components of the EF Mobile English offering.

The first EF Mobile English product will be a version of the Englishtown daily email lesson service, currently being offered daily to over four million students around the world. The interactive content with a mix of sounds, pictures and text will be provided free of charge, targeting vocabulary acquisition. A paid service featuring video-based content is to be launched in 2008.

"The hunger for English training in advance of the Olympic Games is enormous, and EF is committed to being the leading supplier of high-quality educational materials in the country. Our EF Mobile English service will bring timely, fun, interactive training right to your fingertips every day," said EF's Chief Experience Officer Dr. Enio Ohmaye.

"The mobile phone is rapidly becoming a center of information consumption for a large part of the world's population. Gamefederation is leading the way in bringing value added services such as language learning to these consumers. EF understands the value of connecting with its students via mobile and together we will be building valuable education tools for the Asian market." says Thomas Lindgren, CEO and founder of Gamefederation.