The mobile game engine can be customized to an advertiser's look and allows advertisers to enhance consumer experience by offering the ability to continually update their games with fresh content delivered as frequently as daily.

Features include:

• * Built in reward/prize system: A player can earn customizable themed prizes such as wallpapers and ring tones in the prize zone. Winners can also preview earned prizes and download their selection.
• * Audio Sensory Experience: Jingles, customized messages and soundtracks can be downloaed to a customer's personal phone.
• * Measurable Results: The technology also can track the time spent playing the game and which areas were played the most so that advertisers can track their return on their investment.

"Expanding our advergaming business and delivering highly effective marketing solutions is a natural extension for us. We understand how to build a robust and flexible platform while also engaging the player in a fun, addictive and lasting user experience," said Michael Nelson, CEO, TimeLapse mobile. "Media and entertainment industries are exploring how to penetrate the 3rd screen, mobile advergaming is the perfect way to extend brand as campaigns on mobile devices."