Once Bliss players reach certain point milestones, they earn pink ribbon codes and turn them into 5 cent donations by visiting www.blissdonation.com and entering their given codes. During October, GOSUB 60 is increasing the contribution by making the first ribbon code worth $1.00 to reach the month's goal of $10,000. The overall Bliss campaign goal is to raise $25,000, supporting The Breast Cancer Research Foundation's mission of preventing breast cancer and finding a cure by funding clinical and genetic research worldwide.

Launched in the summer of 2006, Bliss takes players through a serious of puzzles and levels in a game of shape and color. Bliss downloads are available with AT&T, Verizon Wireless, Sprint, Alltel and Metro PCS or by visiting www.gosub60.com.

"We added the Bliss game title to GOSUB 60's product line-up in order to directly interact with the female casual gaming audience that makes up nearly 57 percent of the casual games market and is forecasted to grow even more within the next year. This new initiative gives gamers a new and easy way to do some good during downtime and contribute to a cause close to the hearts of many women," said Josh Hartwell, CEO of GOSUB 60.