Approximately 200 games are currently available for free download, and in addition to the discovery and download experience, Playyoo's game creator tools let users express themselves and publish their own mobile game creations.

To help spark development of high quality games, Playyoo is sponsoring the Playyoo Game Contest. Open to all Flash Lite developers, the contest offers $25,000 USD in cash prizes, and winning games will be determined by Playyoo members -- based on download statistics and community ratings at the end of the contest on February 28, 2008.

Playyoo is also sponsoring an additional $15,000 USD in cash prizes for members of regional Flash Lite User Groups through the Flash Lite Game Contest. Complete details on the Playyoo Game Contest can be found at www.playyoo.com/contest, while UG members can learn more about the Flash Lite Game Contest at www.mobilecontest.org.

"Since we first unveiled our preview site in October, Playyoo has generated strong interest within the Flash Lite and gaming communities. We've had visitors from 82 countries on 162 mobile networks on our mobile site, and we are seeing an enthusiastic and growing community of early adopters on our web site, including several leading Flash Lite game developers," said Chris Pelly, CEO of Playyoo. "This response reflects the need to make mobile games easy to find, free to download, engaging to play, and fun to create. By providing a fun, social experience, Playyoo will encourage the widespread enjoyment of mobile games across a broader group of mobile users. You can be sure that this launch is just the beginning; we're going to be unveiling lots of great things in the future."