-
 Times Internet Limited, part of The Times Group, an India's cross-platform media and entertainment company, has announced a partnership with Hovr, the ad-supported mobile content and social gaming service, to launch GameZone, India's first free mobile gaming portal offering mobile games to Indian consumers free of cost.
GameZone launched a beta version in December 2007, and TIL is to distribute the GameZone offering, and work in tandem with Hovr to jointly sell mobile advertisements in India.
GameZone utilizes Powered by Hovr, Hovr's white label mobile gaming offering that allows online and mobile portals, communities and distributors as well as mobile operators to offer their consumers direct access to hundreds of free mobile games, all under their own brand. Beyond free ad-supported mobile games, the Powered by Hovr white label service offers online and mobile social community features.
"Based on the sheer number of mobile subscribers and consumer interest in ad-supported mobile content, we believe that mobile marketing is poised to overtake online marketing in India within the next few years," said Dinesh Wadhawan, CEO and MD of TIL. "TIL was looking for a partner with a powerful and compelling offering to revolutionize the mobile gaming industry in India and we found that partner in Hovr. Hovr brings a deep understanding of the Indian market, along with strong, carrier-grade technology, an attractive catalogue of mobile games and a powerful mobile advertising platform."
"Partnering with the most innovative mobile and entertainment company in India, TIL, furthers Hovr's goal of leveraging our white-label ad-supported mobile gaming solution to drive the mass market adoption of mobile gaming in one of the largest and fastest growing mobile markets in the world," said Deepak Gupta, VP of Business Development at Hovr.
By
Mathew Kumar
2008-02-04 06:00:00
|
