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 Movaya, a mobile content distribution and services company has announced the Beta launch of Movaya TryNBuy, an first off-deck, cross-carrier, try-before-you-buy system for mobile game sales inthe US. Over 30 mobile game publishers are taking part in the Beta launch, including Com2uS.
TryNBuy is a licensing system that allows consumers to download games over-the-air to their mobile phones and try games on their handset. Upon purchase, the games are ‘unlocked' for unlimited use. TryNBuy is configurable on multiple levels including length of play, number of plays, and more.
"As a leading developer and publisher of original mobile games, Com2uS is always looking for new ways to reach mobile consumers," said Don Lim, general manager of Com2uS America. "With Movaya's TryNBuy, we know that once people are able to try out titles like the award-winning Tower Defense or our addictive stick-figure phenomenon, Super Action Hero, we'll be creating a whole new group of Com2uS fans."
"There has been widespread commentary on the factors holding back the growth of mobile games in the US. With our PlugNPlay launch last year, Movaya solved one of the major issues, which is to increase points of distribution. And now with TryNBuy, Movaya has solved the last remaining issue, which is the risk-free download for consumers. Try-before-you-buy was a major driver in the huge growth of casual games on the desktop and now Movaya is bringing this to the mobile marketplace." said Movaya CEO Phil Yerkes.
By
Mathew Kumar
2008-02-08 06:00:00
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