Airplay 3.5 is to "unlocks both the power of the mobile handset, and the ability to distribute widely across any native mobile operating system, irrespective of chipset or form factor." The developer builds a single native application binary once only, then deploys that binary unmodified to all handsets.

Airplay has already been used in games such as Metal Gear Solid Mobile, Need For Speed Underground 2, The Sims 2 Mobile, Dirge Of Cerberus: Lost Episode Final Fantasy VII, Tomb Raider, Tony Hawk's Pro Skater and Project Gotham Racing Mobile.

Tony King-Smith, VP marketing, Imagination Technologies, noted: "Airplay has already enabled fantastic games like System Rush: Evolution to exploit the full benefits of graphics acceleration on Nokia's N-Series handsets, which use our POWERVR technology. POWERVR's wide deployment worldwide from leading manufacturers such as Nokia, Sony Ericsson and Motorola, together with its unrivalled developer and tools support from our extensive POWERVR Insider programme, made us an obvious choice as a strategic partner. We're delighted that Ideaworks3D has worked closely with Imagination to ensure the Airplay platform delivers outstanding performance for handsets shipping now and in the future with POWERVR MBX and SGX GPUs."

"Through the ARM partnership with Ideaworks3D, we ensure that game developers can reduce their development cycle by taking advantage of pre-integrated support for ARM Mali GPUs in Airplay 3.5", said Michael Dimelow, director of marketing, Media Processing Division. "Developers an now take full advantage of the underlying high performance Mali graphics architecture, enabling a more compelling, near console-quality 3D gaming experience".