The survey results represented more than 3,750 consumers that have purchased games, themes, music and other entertainment products for BlackBerry devices or other smartphones.

The key findings of the survey were:

• 90 percent of respondents who play games felt that gaming on a BlackBerry device or other smartphone device was a superior experience to that of a traditional feature-phone device.
• 91 percent of respondents who prefer playing games on a BlackBerry device or other smartphone device said that they would be unlikely to switch back to a traditional feature phone for entertainment products, citing the better image quality, larger screen size, easier controls and easier product downloading all as important factors.
• Over half (51 percent) of respondents said that they played games on their BlackBerry device or other smartphone device more than on any other type of gaming platform/hardware (computer, console, handheld, arcade, etc.); among women only, this figure was 60 percent.
• 83 percent of respondents fell within the 22-49 age segment.

"This survey speaks volumes about the powerful riptide smartphone and BlackBerry devices are creating in the mobile entertainment market," said Nicholas Reichenbach, executive vice president of publishing for Magmic Games. "The results suggest that positive entertainment experiences on devices are a critical factor in product adoption and loyalty. As a result, it is important for mobile carriers, OEMs and entertainment publishers to continue efforts to offer compelling entertainment products to mobile customers."