Through their "EGO," players can meet and interact with friends on their buddy list, as well as with other EGOs in the virtual world in real-time.

EGO (http://www.ego-city.com/) is designed to be played on mobile phones but also features a Web component that allows players to interact further within the virtual world of EGO. The mobile phone and Web versions of EGO are synched with each other. Users can try out a limited version of the game on the Web site, which is available now in beta. The EGO web site is to launch with mobile carrier support from T-Mobile and additional carriers soon.

"With the launch of EGO, Punch Entertainment is attempting to take mobile games to an entirely new level, by expanding the boundaries of what a mobile game can do," said Tobin Lent, CEO and Founder of Punch Entertainment.

"With the growing popularity of social networking, especially among teens, EGO is a fun, new platform for not just communicating but also interacting and playing with others, whether it is through your mobile phone or on the Web," continued Steve Nix, Creative Director, of Punch Entertainment.