Publisher Glu Mobile and 2waytraffic International have announced an extended partnership to develop and publish games based on 2waytraffic's Who Wants To Be A Millionaire? franchise.
The announcement follows a long-standing partnership between the two companies - Glu first developed and published the original Who Wants To Be A Millionaire? title in Dec 2004 and has since launched five editions of the game.
Through the extended partnership, Glu are to develop titles based on the Who Wants To Be A Millionaire? franchise for numerous mobile platforms to be published China, the Middle East, Chile and Venezuela in addition to existing publishing rights in Europe.
"Glu has a longstanding partnership with 2waytraffic and we have seen great success with the Who Wants To Be A Millionaire? franchise, so we are pleased to extend our relationship to bring the franchise to additional territories and new gaming platforms," commented Frank Keeling, managing director of publishing, EMEA, Glu. "The broad consumer appeal and strong brand recognition of Millionaire make it a perfect title for mobile, and we look forward to continuing on the franchises success."
By
Mathew Kumar
2008-03-11 06:00:00