Didmo, a specialist in ad-wrapped content delivery in Scandinavia, has announced plans to bring its advertising-based mobile content platform to the US, UK, Germany and Spain. The service digitally delivers free, full-version games to mobile phones in an ad-supported shell for 24 hours.

Users are exposed to four seconds of full-screen advertising to get into a game. Didmo claim the feature has resulted in click-through rates 500% higher than traditional WAP advertising.

The Didmo technology platform "takes a publisher's game, strips it down to the code-level, and re-packages it" to create an new application wrapped with the advertising content, timed to last 24 hours.

Didmo co-founder and Chief Technology Officer, Rikard Björklind, further explained, "Our platform enables us to deliver full-screen, high-quality advertising to users with a built-in campaign management system for advertisers, including real-time statistics on impressions, click-throughs, demographic data and more."

"Didmo's proven track record in Scandinavia and solid technology platform have prepared us for success and a leadership position in these key global markets," said Joseph Oliver, newly appointed CEO of Didmo. "Our team's innovation and the company's unique revenue model respect consumers as well as content providers, by delivering free mobile game content to millions of mobile users, while providing unparalleled value to advertisers in the mobile space."