Mpowerplayer, a provider of online mobile game trial and merchanding for the wireless industry, has announced that it has surpassed a milestone of 12 million mobile game demos played by over one million consumers using its PC-based "try and buy" storefront solution.
Most mobile consumers' exposure to mobile games is limited by short text descriptions, occasional screen shots, and slow browsing on their cell phones, and "analysts agree" poor discovery and hassle-prone consumer experiences continue to hamper industry growth, claim Mpowerplayer.
Using Mpowerplayer, consumers can browse and play mobile games on their PC prior to purchase, and can share their favorite content with other users via email and the web.
"We've brought the iTunes approach to mobile gaming," said CEO Michael Powers. "Now everyone can easily find and try mobile games right from the comfort of their PC. With unsurpassed ease of discovery and hands-on consumer interactivity, we remove the biggest obstacle to growing the industry, we unleash the market for mobile games."
By
Mathew Kumar
2008-03-21 06:00:00