As President, de Masi is to oversee US sales and marketing, business, corporate, and product development, and all Hands-On international operations.  He is to report to David White, CEO.

Prior to Hands-On Mobile, de Masi was CEO of the Monstermob Group where he was responsible for "formulating and implementing the company's organic and inorganic growth strategy." Prior to Monstermob, de Masi worked in corporate finance at JP Morgan, andhas also worked with Siemens Solar and within the Strategic Planning and Development divisions of Technicolor.  de Masi holds a BA and MA in Physics and a Master of Science in Electronic Engineering from Cambridge University.

"Niccolo's extensive background in the mobile entertainment industry, including his role in Monstermob's rapid growth and expansion into international markets, will be a vital asset as we continue to grow Hands-On and embrace new platforms," said David White, CEO of Hands-On Mobile.  "We are thrilled to have Niccolo on board and look forward to the successes he is sure to bring the company."