Glu is to develop and publish a mobile game that is to launch worldwide in conjunction with the film's U.S. premiere on November 7, 2008.

The news follows Glu Mobile's announcement that it and 2waytraffic International have announced an extended partnership to develop and publish games based on 2waytraffic's Who Wants To Be A Millionaire? franchise, including rights to publish in China, the Middle East, Chile and Venezuela.

"Madagascar was an enormous success and created a broad fan base around the world. We're very pleased to announce this license with DreamWorks Animation to bring the Madagascar brand and its well-loved characters to mobile subscribers worldwide," said Jill Braff, Senior Vice President of Global Publishing, Glu Mobile. "Our production team is working closely with the DreamWorks team to create a vibrant and entertaining game that contains elements of the movie but has a storyline and game mission unique to itself."