-
 Publisher Glu Mobile has announced that it has signed a deal with FremantleMedia Enterprises , the brand extension arm for FremantleMedia, giving it multi-year, exclusive rights to develop and publish mobile games based on the game shows The Price Is Right and Family Feud in North and Latin America.
The Price Is Right, now hosted by comedian Drew Carey, is the longest- running game show in television history.
"The Price is Right and Family Feud are the gold standard of game show brands, and we are delighted to announce our partnership with FME to bring these brands to mobile," said Jill Braff, senior vice president of global publishing, Glu. "With Glu's strong marketing and deep carrier relationships, we look forward to bringing these widely-recognized brands to a broad audience of loyal fans."
"Glu is a natural partner to bring these world-class brands to the mobile phone," said Jason Turner, senior director of Interactive for FremantleMedia Enterprises in North America. "Their ability to deliver a regionally tailored, quality game play experience is unmatched."
By
Mathew Kumar
2008-04-09 06:00:00
|
