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Ad-supported mobile games and applications distributor Greystripe has announced a collaboration with Vivendi Games Mobile to offer select titles, including Ceasar and Surviving High School ‘08 through Greystripe's new "Try Before You Buy" Preview Games category.
Five titles from Vivendi Games Mobile, Ceasar, Surviving High School '08, Surviving Hollywood, The Legend of Spyro: The Eternal Night and Urban Attack are to be available in the new for-pay game category available to users as "preview games" on Greystripe's online and mobile gaming portal, GameJump.com as well as through Greystripe's catalog partners. The new Preview Games category allows users to play the mobile games on a trial basis before purchasing full versions.
"Offering Vivendi Games Mobile's selection of award-winning titles shows our commitment to providing top-tier, first-run titles and a variety of mobile content experiences to consumers - for free", said Erica Chriss, VP Business Development and Strategy for Greystripe. "Our customers love it -- 75% tell us they will visit the Preview category again; even more exciting, this option is working to generate high levels of purchase intent with over half of consumers expressing interest in paying for the full version of the game."
"Vivendi Games Mobile has been very successful in achieving high conversion rates with mobile game demos," said Lou Fasulo, vice president of Distribution Americas for Vivendi Games Mobile. "We are excited to continue our work with Greystripe because we feel that their new 'Preview Games' category extends our reach to an entirely new demographic of mobile gamers."
By
Mathew Kumar
2008-04-03 06:00:00
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