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 Global fast-food restaurant chain Burger King Corp. has announced BK City, a new mobile multi-level title with community features to be developed and released by Burger King exclusive licensee Mobliss., Inc.
BK City will include three distinct worlds and 12 different mini-games in which players complete challenges to join Burger King mascot King's entourage. The mini-games range from original concepts to adaptations of classic titles, such as Concentration and Space Invaders.
Users will be able to take advantage of community features, including leader boards, user profiles, buddy lists, and user-to-user text messaging to challenge friends and family. Supported by various national carriers, BK City will be available for a monthly subscription fee of $2.99 and can be downloaded by texting "KING" to 90210.
“We are dedicated to constantly evolving our mobile platform to provide original and creative programs that reflect the Burger King brand, engage our guests and offer value for the money." said Brian Gies, vice president of marketing impact, Burger King Corp. "The licensing agreement with Mobliss supports our efforts in this important area."
By
Eric Caoili
2008-04-22 11:48:00
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