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 Ad-supported mobile gaming developer and portal Cellufun (Call of the Pharaoh) has announced the appointment of two members to its team, Tom Burgess as an advisory board member, and former Gameloft head of North American marketing Keith Katz as vice president of marketing.
Keith Katz's new position at Cellufun will leave him responsible for developing the company brand as well as marketing the mobile solutions Cellufun provides to service providers, media companies, major brands, and advertisers. Previous to Cellufun and Gameloft, Katz worked for Atari in global brand management and created Little Upstarts, a startup promoting physical development in infants and toddlers.
Katz also has experience from his work in brand marketing for the NFL and an early career with Field Entertainment, where he marketing family brands such as Ringling Bros. and Barnum & Bailey Circus and Disney on Ice.
Katz commented: "I couldn't be more excited about joining Cellufun. As someone with a background in both console and mobile video games, I see Cellufun at the epicenter of both worlds. This company is truly unique its ability to entice both very casual and avid gamers to pick up their mobile devices to play games."
Currently an entrepeneur-in-residence at VC firm Battery Ventures, Burgess previously founded and served as CEO of Third Screen Media, a mobile advertising network acquired by AOL in 2007, for seven years. Now an advisory board member with Cellufun, his duties will include assisting in developing new advertising models as they relate to gaming and community experiences.
Said Burgess: "Cellufun's growth and incredible volume of active subscribers excited me enough to learn more and eventually join the team to bring my mobile advertising and startup growth experience to the table as advisor to the company. This company is on an impressive trajectory and I'm happy to be a part of that."
By
Eric Caoili
2008-07-03 11:22:00
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