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 Electronic Arts announced that it signed an agreement with UK production company Endemol giving EA Mobile the rights to develop, market, and publish mobile games based on the Deal or No Deal TV series for the UK market. The first game is scheduled to be released in November 2008.
The television show first launched in the UK in October 2005 and now attracts average daily audiences of over 2.3 million. The show's format has aired in over 80 countries worldwide.
Paris-based developer and publisher handled the previous edition of the mobile game, which was one of the company's most successful titles and was the top-selling game in the UK for several months. I-Play, Oberon Media's mobile publishing division, has a North American licensing agreement with Endemol USA to develop, publish, and distribute NBC's U.S. version of the show.
Said Endemol Digital Media's head of Products and Brand Exploitation Jurian van der Meer: “At Endemol, we have been looking for a partner in the mobile space to help bring this phenomenal property to an even broader audience. We want to focus on our core strength, that of creating incredibly popular IP for a mass broadcast audience and work with global partners, such as EA Mobile, to take our TV proposition to new pervasive platforms.”
By
Eric Caoili
2008-08-15 11:00:00
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