Based on server-side development, HOMBRE is intended to allow interactive mobile applications possible for mobile users regardless of their phone, and to allow mobile development for anyone with familiarity with simple XML-based services.

Utilizing a downloadable client, HOMBRE is intended to allow development of dynamic content such as social networking applications, integrated web and mobile offerings, customized phonetops and mobile storefronts. The HOMBRE platform is also to provids marketing and revenue opportunities, including targeted ad serving and real-time research and feedback.

To demonstrate the strength of the HOMBRE platform, Hands-On have said they will award $50,000 to the creator of the most innovative HOMBRE widget. The contest is part of the HOMBRE Developer's Network, launching in Q2 2007.

"From a developer's perspective, HOMBRE makes creating rich mobile applications as simple as web publishing. HOMBRE applications and content are automatically optimized for any handset, regardless of carrier, without compromising the user experience," said Hands-On Mobile Chief Technology Officer and SVP of Product Development Michael Temkin. "By eliminating the need to individually port each application to more than a thousand handsets, HOMBRE cuts both development costs and time to market."