In total, Glu is to deploy more than 20,000 SKUs to launch Transformers content, which will be available through more than 150 carriers and distribution partners in 65 countries around the world.

In the Transformers mobile game, players take the role of Optimus Prime on a quest to find the Allspark, a source of energy hidden on Earth. Players can convert from vehicle to robot and back again, and battle Decepticons across 20 different levels.

In addition to the game, fans can customize their phones with Transformers content, choosing from over 30 wallpapers, seven screensavers and 15 voicetones featuring the voice of Peter Cullen, the actor who plays Optimus Prime in the film.

"As buzz builds for the upcoming film, we're excited to bring the first-ever Transformers mobile game and content to fans around the world," said Jill Braff, GM of the Americas and SVP of worldwide marketing for Glu Mobile.

"Transformers is loved by millions of people worldwide, and the Transformers game delivers the high-quality gameplay, style and excitement that fans expect."

"Glu has truly captured the essence of the Transformers property," said Jane Ritson-Parsons, President of HPG. "Through their expertise and mobile platform, we can deliver entertainment that is relevant for fans of all ages and delivers on the Transformers promise of more than meets the eye."